Currently in South East Asia · GMT+8
The best crypto infrastructure keeps losing to the best brand. I fix that.
Repositioned a 2M-user wallet into a premium Bitcoin neobank. Closed Google, Walmart and Derulo. 18 years building brands and closing deals across crypto, fintech and consumer.
"Janlo is an absolute beast of a marketing director."
Ran Neuner
CEO & Founder, Crypto Banter
"Instrumental in driving discipline & structure in the LATAM region."
Diego Collicchio
President Red Bull Brazil / ex-President Red Bull US
"His ability to slice and dice diverse datasets is what impressed me most."
Simon Lloyd
Founder, Algorithm USA & UK
Name, message, audience, category, built from scratch. I repositioned a 2M-user product from "crypto wallet" to premium Bitcoin neobank. Most infra companies have world-class tech and amateur positioning. I make infrastructure legible to the people who actually decide: founders, partners, press, and users who don't read the docs.
I close. Walmart, Google, Jason Derulo, the muscle is the same regardless of the industry. I build the keynote decks for major stages and I carry the room. For infra companies that live on partnerships, ecosystem deals, and investor narrative, I'm the commercial face as much as the marketer.
Strategy built and executed by the same person. Zero to launch across B2C, B2B and API. Crypto native since 2017, deep across L1s and L2s. I've shipped the GTM, not just the slide that describes it.
I ship product, not just campaigns. I coded a trading app end to end, built its indicators, and built the AI interfaces on top of it. 3,000+ commits in the last year. LLMs, agents and APIs running real workflows: content, CRM, reporting, meeting prep. This is how I run a full growth function as one person.
Started at Nielsen in retail measurement science. Data is not a skill I bolted on — it's how I think. Analytics-first across acquisition, CRM and retention. Systems that compound, not campaigns that fade.
18 years. Crypto infrastructure, fintech, FMCG, edtech, ecommerce. Always from the trenches.
Xverse
Head of Growth
Crypto Banter
Head of Marketing
Red Bull
LATAM Head of Trade Marketing & Pricing
HyperionDev
Global Head of Marketing
Timewarp Delivery
Founder
Moms Who Trade
Co-Founder
Janlo is one of the most knowledgeable people in the crypto space, both in terms of projects and industry partners. His expertise and proactive approach make any partnership strategy a success.
Miguel Rovira Vilches
Growth, Capital.com — Fintech & Crypto
In an extremely short space of time and with a team that was barely formed, Janlo managed to lead the recruitment of thousands of applicants. We set very ambitious targets and these were nearly all met.
Riaz Moola
Founder & CEO, HyperionDev (Forbes 30 Under 30 / Cambridge Gates Scholar)
Janlo is the ideal person to work with. Ethical, consistent and extremely talented. His passion and knowledge of digital marketing is the best I've come across.
James Campbell
Head of Growth, Enreach.ai / Co-Founder, Africa Conn3ct
Being a founder, he always thinks revenue and commercial impact. Whatever he sets his mind to is crafted with meticulous detail — which is rare to find.
Lincoln Naicker
Strategic Growth, Stitch
$ZEC pumped 1,500% from the bottom — $STRK has done half of that already and you're still sidelined https://t.co/D9FcMTx3WM
— Janlo VDH (@thenewgold_btc) November 19, 2025
TA is trash https://t.co/FB4JSnQE6w pic.twitter.com/xKxx2iyfUn
— Janlo VDH (@thenewgold_btc) October 21, 2025
the joycat strikes again 😹 $MOG pic.twitter.com/BqHmWVtQIx
— Janlo VDH (@thenewgold_btc) September 12, 2025
