Fractional CMO for Crypto Infrastructure
A fractional CMO is a senior marketing leader who runs your growth function part-time, for a fraction of a full-time hire. I do it for crypto infrastructure companies specifically: wallets, nodes, custody, dev tooling, L2s, the rails the rest of crypto is built on.
Here's the problem I solve. Infra companies have the best tech and the worst positioning. They were built by engineers, for engineers, and they market the same way: feature lists, docs, jargon. So the better-funded competitor with a clearer story wins the users, the partners, and the press. Phantom understood this. Most don't.
I bring things infra teams rarely get in one person. A consumer-brand builder who came up at Red Bull on $10M+ budgets and knows how to make a category care. An infra operator who repositioned a 2M-user product into a premium Bitcoin neobank, closed Google, and built B2B and API GTM from zero. And a marketer who actually ships code: I built a trading app, its indicators, and its AI interfaces, 3,000+ commits in the last year. I can read your repo and talk to your engineers. Plus I close deals and carry the keynote stage, which for infra is half the job.
How I work
- Brand and positioning: name, message, category, the story that makes infra legible to non-engineers.
- GTM: B2C, B2B and API, built and executed, not just slide-decked.
- Deal-making: partnerships, ecosystem deals, enterprise, investor narrative.
- AI-run growth ops: one operator, full function, automated.
Engagement
I take a limited number of fractional engagements at a time. If you need someone who builds the brand, closes the deals, and moves fast, let's talk.
Book A CallCommon Questions
What does a fractional CMO do?
A fractional CMO leads your marketing and growth function part-time. You get senior strategy and hands-on execution, brand, positioning, GTM and team direction, without the cost or commitment of a full-time CMO hire.
Why a fractional CMO for crypto infrastructure specifically?
Crypto infra has a positioning problem. The tech is excellent, the storytelling is engineer-to-engineer, and the better-branded competitor wins. I combine consumer brand building with infra operating experience, so I can make infrastructure matter to founders, partners, press and users, not just developers.
How much does a fractional CMO cost?
Engagements typically run as a monthly retainer based on days per week. Pricing depends on scope. Book a call and we'll scope it against what you actually need.
What's the difference between you and a marketing agency?
An agency sells deliverables. I own outcomes. I run your growth function as an operator, make the calls, close the deals, and build systems that compound after I'm gone.
Do you work with token projects or crypto media?
No. I focus on infrastructure. I don't do token pumps or influencer campaigns. If your growth depends on a brand and a product people trust, that's my lane.